What a bunch of sellouts… seriously!
Only ten days after having released NORTH WIND #1, the company announced that they sold every single copy in the original print run. This is a pretty special event when you consider anyone can read it legitimately for free online.
“This promotion with MySpace Comic Books has helped us sell through all of our copies of NORTH WIND #1 and has brought new customers into comic stores across the nation. I couldn’t have been happier when Diamond called to tell us that we sold out.” – Chip Mosher, Director of Marketing and Sales
BOOM! Studios is working closely with Diamond Comics Distributor and evaluating the demand for a second printing.
“We are looking at the unfilled re-orders carefully at the moment. But a second printing looks like it may just happen,” said Mosher.
Perhaps the free distribution model will work as well in the comic book industry as it appears to be working in the music industry. It was only a few short months ago that Radiohead experienced international attention and success with a “pay whatever the bloody hell you want for these MP3s” campaign on their critically acclaimed and highly downloaded record, In Rainbows.
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